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Our best sellers
Live foods, bacteria and Hydroshock products that already sell well at New Dawn.
Choose products after sign-inWholesale for aquarium stores
Wholesale for your aquarium business.
Stock live nutrition, aquacultured livestock, testing, dosing and aquarium essentials. Apply for account pricing, with no minimum order.
Wholesale application
Apply for wholesale
Use the email you want to order with. We’ll review your business and email the next steps. Product updates are optional.
Already approved or having trouble signing in? Sign-in help.
Approved buyer access
Already approved? Sign in to order.
Use the email in your wholesale approval message, then choose your business account if prompted. Your account prices appear automatically. Missing access or pricing? Request help below.
Wholesale sign inI need wholesale access help
Explore products for your store
Canadian coral farm
No minimum order
Start with our best sellers
Reorder online anytime
Products to bring into your store
What customers come back for
These core categories are available to approved wholesale buyers now.
Customers come back for it
Keep fresh live nutrition in stock.
Fresh live foods and bacteria give customers a reason to return between larger equipment purchases.
Tetraselmis Live Phytoplankton · Tisbe Live Copepods · Palustris Live Bacteria I want to stock these products Popular testing and dosingHelp customers test, then sell them the next step.
Stock our best-selling test kits with the matched calcium, alkalinity, and magnesium products customers use after testing.
Benchmark Alkalinity Test Kit · Benchmark Calcium & Magnesium Test Kit · Hydroshock Calcium, Alkalinity & Magnesium I want to stock these products Easy add-onsAdd useful products for routine maintenance.
RO/DI replacements and compact aquarium accessories solve common problems without taking much shelf space.
Trace Zero filter replacements · Stratiform reef accessories I want to stock these productsAvailable now
Core wholesale brands
Approved buyers can order the currently published products from these brands now. Exact availability and wholesale pricing appear after sign-in.
Coming soon · preview only
Tell us what your store wants next.
These products are not yet orderable in the wholesale catalog. Selecting one records interest; it does not promise availability or reserve inventory.
Preview · not orderable
Eros
A developing New Dawn product line for future wholesale release.
Add this to my application interests Preview · not orderableFathom
A developing New Dawn product line for future wholesale release.
Add this to my application interests Preview · not orderableBenchmark nitrate & phosphate testing
Upcoming nitrate and phosphate testing products still completing launch readiness.
Add this to my application interestsOnce you’re approved
Choose products for your first order
Approved buyers can start with our best sellers, change any product or quantity, and add only what fits their store.
Start here
Testing and dosing
Best-selling Benchmark test kits paired with Hydroshock products customers use after testing.
Choose products after sign-inStart here
Core brands available now
Start with available products from Planktura, Reef Charge, Benchmark, Trace Zero, Stratiform and Keepr Lids.
Choose products after sign-inOrder online
Everything you need to place an order
See why products sell, build your order and come back anytime to reorder.
See why customers buy it
Every featured product explains the customer problem it solves.
Build your order
Choose products, options and quantities before adding anything to your cart.
Reorder anytime
Sign in to shop again and see your previous orders.
