Aquacultured coral and captive-bred marine life from a Canadian coral farm.

Access the New Dawn system

The New Dawn wholesale system gives you access to seven connected brands: aquacultured livestock, live biology, reef chemistry, source-water control, testing, custom lids, and printed reef accessories.

Apply for wholesale access Explore the seven brands

One wholesale relationship, seven reefkeeping brands.

You are applying for access to the New Dawn system, not a single catalog item. Each brand gives your store or service business a different doorway into livestock, biology, chemistry, water prep, testing, custom fit, and reef utility.

Choose the path that fits your business

Tell us how you sell or serve reefkeepers, then choose the New Dawn system brands you want access to.

Retail storeBuild your reef shelf with coral-farm trust, live biology, testing, source-water tools, and practical hardware.Start as a retail buyer Service professionalGive your service route access to repeat-use consumables, source-water maintenance, testing, dosing support, and custom-fit solutions.Start as a service pro Online sellerExplore brand access, product education, and fulfillment conversations before you commit to a full application.Start as an online buyer Institution or distributorStart a conversation around livestock, live cultures, testing, water-prep, or broader brand fit for your facility or network.Start a pro conversation

The seven brands inside the New Dawn system

Each brand has its own identity, product focus, and representative items inside the system. Choose the brands you want access to, then apply from the form below.

Useful brands for real reefkeeping problems

A good reef store is always helping customers figure out what to do next. These seven brands give you more ways to have that conversation, whether someone is buying their first coral, trying to keep pods alive, fixing source water, testing parameters, dialing in dosing, or solving an awkward tank-fit problem.

Start with healthy livestock

New Dawn gives you aquacultured coral and captive-bred animals with a real farm behind them, so you are not just selling whatever came in this week. You can talk about where it came from and how to care for it.

Keep the reef alive between visits

Planktura brings live phyto, pods, and bacteria into the conversation. That helps customers think beyond equipment and additives, and start understanding the living side of their reef.

Make water and chemistry less confusing

Reef Charge, Trace Zero, and Benchmark help connect the dots between testing, clean source water, and dosing. When a customer asks why their reef is off, you have better tools to walk them through the answer.

Solve the annoying little problems

Keepr and Stratiform are for the practical stuff reefkeepers constantly run into: lids that need to actually fit, dosing lines that need to stay put, bottles that need a clean place to live, and accessories that make the tank easier to manage.

Wholesale program terms

Clear catalog pricing

  • Your approved wholesale price is shown while you are signed in.
  • Each eligible discounted item shows its retail reference, your price, and exact savings.
  • You receive the lower of the wholesale price or the current public sale price. Discounts do not stack.

Ordering and payment

  • Wholesale orders are paid in full at checkout.
  • No minimum order is required.
  • Shipping calculated at checkout; wholesale orders do not qualify for free shipping.

Existing policies continue

Apply for wholesale access

Tell us who you are, where you operate, and which New Dawn system brands you want to carry. This application helps us follow up with the right brand access conversation.

Brands you want access to
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